Your Mission

Write the “back of the box” pitch that sells your own custom game in 3 seconds. One sentence. Three bullets. One store capsule image.

How to Compete

Featured Week: Week 2 (March 15th–21st)

Top 3 earn coins to get rewards.

🥇

2,500 💰

1st Place

🥈

2,000 💰

2nd Place

🥉

1,500 💰

3rd Place

Not the featured week? Your score still counts toward your team's season points. See the leaderboard

Elevator Pitch Hook

One sentence that creates instant curiosity. Specific, not generic. Communicates the core fantasy.

300 pts

Feature List Clarity

Three bullets that communicate real gameplay actions. Each sells a distinct part of the experience.

250 pts

Store Capsule Design

Header image communicates genre, mood, and title at a glance. Readable at thumbnail scale.

250 pts

Written Rationale

Explains WHO the game is for and WHY these words and visuals were chosen.

200 pts

Total Possible 1,000 pts

Your pitch is not a summary. "A platformer where you jump and collect coins" is a description. "Every coin you collect makes the level harder" is a hook.
Feature bullets should start with verbs: Build, Survive, Discover, Defend. Not "The game has..."
Your store capsule is marketing, not art. It needs to communicate genre, mood, and title at a glance, even as a tiny thumbnail in a store grid.
Read real Steam store pages in your genre before you write. Study what actually makes you want to click.
Bonus: Implement a functional Main Menu scene in-engine (Unity, Unreal, or Godot). The Start Game button should transition to a blank scene. Submit a screenshot or GIF alongside your pitch materials.

⚡ Not sure how to sell a game in one sentence? Learn the 3-second pitch framework in 9 minutes.

Scroll below to Create a New Submission and upload your store capsule image, elevator pitch, and feature list.